WestCap is the growth-stage firm
that pioneered Operating Equity™
Our philosophy is simple: the secret to building the next generational company is finding someone who’s done it before.
Trenches teach what boardrooms can’t. That’s why we set out to reinvent growth equity by pairing operational expertise with every investment.
At WestCap, we pride ourselves in rolling up our sleeves and joining our portfolio companies on the ground floor. We don’t just advise, we build right alongside you.
Operating Equity meansA team that can impact the trajectory of a company
Product & Design
Marketing & Brand
Revenue & Go-to-Market
Talent & Org Development
Finance & Operations
With first-hand experience at some of the world’s most influential companies, we know how to transform a startup into a global powerhouse. Unlike other firms, WestCap’s operators drive tangible impact from the start.
Product & Design
Elevating product quality with cutting-edge tech and actionable insights
Full-Stack Consulting
Bring modern full-stack experience to solve enterprise-level challenges
Operational Optimization
Drive efficiency through automation, org design, and process improvementsal gaps
AI & ML Consulting
Guide companies on how to leverage AI, machine learning, and language models
Audience Segmentation
Understand your target audience through segmentation, personas, and UX research
Strategic Sourcing Solutions
Access to a network of vendors offering white glove service and preferred pricing
Product Roadmap Development
Lead product vision workshops to help seek alignment and crystallize roadmaps
Marketing & Brand
Leveraging creativity to build memorable brands that drive returns
Marketing Expert on Demand
Embed seasoned designers, writers, and strategists into your marketing team
Research-led Growth Strategy
Grow your customer base with proven, targeted strategies.
Content Strategy
Craft clear and rich narratives for all types of external channels
Brand Design
Design unique, iconic visual brands that appeal to your audience
Product Design
Create world-class websites, pitch decks, and marketing campaigns
Communications & Public Relations
Raise brand awareness through press and thought leadership
Finance & Operations
Delivering financial solutions to manage risk, optimize cash flow, and unlock value
Finance Team Optimization
Ensure smartly-scaled finance teams and provide support for key functional gaps
Full-Stack Financial Solutions
Design, implement, and support a wide range of financial applications across the front- and back-end technology stacks
Capital & Debt Advisory
Provide capital raising, debt advisory, and marketplace financing solutions to accelerate growth
Optimize Payments
Optimize payments into a strategic growth driver
Future of Insurance
Reimagine insurance to drive growth, improve returns, and manage risks
Expert Network Access
Leverage a broad network of external advisors and service providers
Revenue & Go-to-Market
Forging long-lasting relationships with customers at scale
Market Analysis
Assess customer profiles, key use cases, value mapping, and competitive landscape to identify growth opportunities.
GTM Strategy
Create segmentation, messaging, demand gen, channel, and pricing strategies to optimize market entry.
Demand Generation
Leverage strategic marketing, SDR and BDR outreach, and channel partnerships to optimize sales.
Customer Success
Build strong, outcome-focused processes to optimize gross and net customer retention.
Revenue Operations
Establish structured processes to optimize forecasting, data analysis, and customer journey for predictable revenue growth.
Org Enablement
Build the organizational structures, teams, and processes to support scalable execution and adapt to evolving business needs.
Talent & Org Development
Scaling organizations with mission-led values and top tier talent
Executive Evaluation
Identify promising leaders right from the diligence stage
CEO Coaching
Guide CEOs to grow from entrepreneurs to effective leaders
Leadership Team Building
Help recruit an all-star executive team with considered organizational design
CEO Advisory
Advise CEOs to drive performance while staying true to their mission and values
Leadership Acceleration
Set leaders up for success with coaching, 360 assessments, and executive offsites
C-Suite Networking
Support C-Suite leaders with peer-to-peer networks
Operating Equity meansInvesting in companies poised to transform industries.
We choose companies that are at an inflection point – once they’ve established product market fit, but haven’t yet grown into market leaders.
At WestCap, we fund businesses plans and then bring them to life. When we invest, we kick off a Smart Scaling™ plan where we strategize on how our operating team can work alongside our portfolio companies to drive the most impact.
Operating Equity meansA due-diligence process that goes the distance
Generational companies aren't built overnight. Our process identifies businesses with whom we can form enduring partnerships across lifecycles. We don't chase short-term wins—we optimize for sustained, industry-changing growth.
Visionary Founders
Investment Size
Return Profile
Revenue Growth
Governance
Operational Engagement