A solid foundation is essential for sustainable, long-term growth. WestCap’s cross-functional team of operators works with leaders to design the frameworks, guidelines, and programs needed to take their business to the next stage.
We helped Dragos develop a distinctive brand voice that breaks through the conventional, overly formal industry standard. Through tailored brand workshops, we crafted a fresh narrative — that translated into compelling website language. Simultaneously, we collaborated closely with their VP of Demand Generation to transform their growth strategy – shifting from traditional lead generation to a modern buying journey driven by impactful campaigns and digital experiences. Together we established frameworks and structures to strengthen alignment across the revenue teams.
“What I've valued most from my advisory time with Diane is her deep expertise as a growth leader and her ability to translate complex knowledge into simple, effective frameworks and strategies. Her approach fosters cross functional collaboration, drives engagement and empowers GTM teams to achieve successful outcomes.”
Jessica Dodson
VP, Demand Generation, Dragos
The first three months are critical for incoming executives. Because of this, we worked with Dragos to develop a 90-day onboarding program tailored for key roles like the CRO and Chief People Officer, focused on aligning executives with organizational expectations and priorities. By implementing these onboarding playbooks, WestCap has enhanced executive-CEO alignment, accelerated learning and impact, and built more robust relationships with Dragos’ leadership. The approach has proven instrumental in supporting talented new executives and mitigating the risks associated with leadership transitions.
Dragos sought partnerships across the insurance industry to better support customers’ complete risk management programs. With our team’s support, Dragos successfully established broker partnerships, insurance carrier panel agreements, and reinsurance collaborations. As a result, Dragos is now recognized as a key services provider in the insurance industry.