Bringing a product vision to life with Addepar
We believe launching products is both a science and an art. WestCap’s team of strategists and creatives partnered with Addepar to transform an idea into a fully realized product, to take center stage at their annual AddeConf event.
Refining the Addepar Dashboards experience
Addepar’s product team challenged us to create innovative, out-of-the-box designs for their Dashboards — the primary touchpoint for their clients. To ensure our approach was grounded in real insights, we provided their team with research best practices and a comprehensive discussion guide to facilitate customer interviews. The insights gathered shaped an intensive 3-week design sprint, during which we developed fresh design elements, enhanced components, updated charts, and navigation improvements for the team to use moving forward.
"The CōLab team is truly exceptional, and we appreciate their insightful, diligent, and efficient work. They seamlessly integrated with our team, making significant contributions to the visual identity we’ll be unveiling across our multi-product platform in the coming months. The expertise they bring to WestCap’s portfolio companies is a remarkable differentiator and a true value-add."
- Eric Poirier, Addepar CEO
Enhancing product launches with video
We collaborated to create a concise and impactful video introducing the new Dashboards product to the market. Starting with a detailed storyboard and exploring various graphic design treatments, we provided dynamic animations and sound to bring the vision to life. The final product was effectively utilized on their website and social media channels, showcasing the product's value in a compelling way.
Showcasing innovation at AddeConf’24 via Design
We supported Addepar in creating a look and feel for their annual technology conference, aligning with the company's vision and goals. Through a moodboard workshop facilitated by our team, Addepar explored concepts that evoke excitement and innovation while maintaining their premium aesthetic. Leveraging the insights and direction provided, we produced hero imagery and designed a flexible system, including a custom color palette, typeface, and a suite of assets for event collateral. The result was a polished and cohesive brand experience tailored to their needs.
